Summer 2019 – June Gloom

Welcome to the Summer 2019 photoshoot at scenic Swami’s State Beach in Encinitas, an internationally known surfing destination.

While everyone in the world thinks that San Diego always has perfect sunny weather, there is a time (right before summer starts getting hot) when a thick marine layer covers southern California’s coasts with a grayish gloomy sky. Hence the term “June Gloom.” Perfect for a significantly less-crowded beach day!

This time we asked our GTM employees “If you could only shop at GTM stores, what would you buy and bring to the beach?” and these are the items that they chose. They picked their own outfits right off the rack at the Lemon Grove location, and all of the beach toys and accessories are (as of this writing) in stock at all locations.

A shout-out to talented GTM staff members Maria and Jaya (Clothing Stockers) and Richard (Assistant Lead Merchandiser) for volunteering as models. Everyone had a lot of fun through four clothing changes, a bit of beach ball fun, and a challenging hike back up the famous Swami stairs. We hope you enjoy the showcase!

— The GTM Community Team
marketing@gtmstores.com

Bonus trivia question: What famous song mentions Swami’s Reef by name?

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